Measurements

Proactive Marketing Measurement Strategies For CMOs Before 2024_ Insights From Angelina Eng

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Gain actionable insights from Angelina Eng on embracing first-party data, navigating cookie deprecation, and leveraging AI in modern marketing measurement strategies.

Proactive Marketing Measurement Strategies For CMOs Before 2024: Insights From Angelina Eng

How to Measure Causal Impact in Marketing

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Unlock marketing success! Learn the art of causal impact analysis – from A/B tests to counterfactuals. Master the evidence ladder and boost ROI. Dive in now!



How to Measure Causal Impact in Marketing? 

Incrementality

How To Measure & Act On Incrementality In Marketing

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Explore how incrementality measurement can revolutionize your marketing strategy. Learn methods to measure, optimize, and maximize the impact of your campaigns.

First-party ID Graph

How does Identity Resolution Play a Critical Role in the Future of Marketing

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Discover how identity resolution optimizes omnichannel marketing strategies. Learn to connect customer touchpoints for personalized experiences & enhanced ROI.

How Does Identity Resolution Play A Critical Role In The Future of Marketing? 

A Beginner’s Guide to Incrementality Testing.webp

Measure the true impact of marketing campaigns with incrementality testing. Learn types, calculation methods, and apply it to scenarios for optimized results. Discover the channels and metrics that matter, overcoming challenges, and navigating privacy-first regulations. Elevate your advertising investment with a data-driven approach.

A Beginner’s Guide to Incrementality Testing

Privacy

Insights On Marketing Mix Modeling And Media Buying In A Privacy First Era ft. Rohit Maheswaran.webp

Hear from Rohit Maheswaran, Co-Founder and CPO at Lifesight on how MMM can help you unlock scale and incrementality and optimize your media buying experience

Insights On Marketing Mix Modeling And Media Buying In A Privacy First Era

Data

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Check expert insights on overcoming signal loss & identity issues in advertising. Learn about first-party data solutions and strategies for marketing success.

5 Things Recommended By Experts To Overcome Signal Loss And Identity Issues

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Learn how to avoid common marketing measurement mistakes for better ROI. Discover solutions to enhance your data-driven marketing strategy. Book a demo now!

Top 5 Marketing Measurement Mistakes & How To Avoid Them

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Explore the differences between Incrementality Testing and A/B Testing. Learn when to use each method for assessing the marketing strategies effectively.

The Distinct Roles of Incrementality Testing and A/B Testing

Subscribe for the latest initiatives & experiments in data-driven experiential marketing.

Boost ecommerce growth by accurately measuring marketing effectiveness. Learn key strategies and tools to ensure your marketing investments drive real business value.

How To Measure Marketing Effectiveness for Ecommerce Brands

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Discover expert insights on optimizing ROI in the Omnichannel landscape and preparing for a cookieless future. This blog presents six actionable takeaways from discussions with top industry leaders.

6 Takeaways from Experts on Omnichannel ROI Measurement & a Cookieless Future

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Take your marketing endeavors to new heights by selecting the right Marketing Mix Modeling (MMM) vendor. Dive into this guide to evaluate pricing, features, and customer support, ensuring the success of your marketing strategies.


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