Video on Demand

Video on demand (VOD) enables users to watch content at their convenience, revolutionizing telecasting with platforms like Netflix, Amazon Prime, and Hulu.

User Loyalty

In eCommerce, user loyalty, or customer loyalty, reflects customers tendency to return for repeat purchases, User loyalty is vital for long-term business health.

User Acquisition

User Acquisition (UA) is a digital marketing strategy where e-commerce focuses on attracting, onboarding, and converting new users into engaged, loyal customers.

Urchin Tracking Module

The Urchin Tracking Module (UTM) is a method utilized for tracking the detailed source of website traffic in Google Analytics.


Universal Links

Universal links seamlessly redirect users from web browsing to app usage, enhancing user experience by offering a unified link across iOS devices.

Treatment Group

A treatment group is a quantifiable set of users in an A/B testing scenario, exposed to a particular variable or change.


Tracking Parameters

The tracking parameter refers to the specific identifiers added to a URL that communicates vital information about the consumer journey and digital marketing efforts.


Touchpoint Interaction Analysis

Touchpoint Interaction Analysis (TIA) is the method of understanding a customer's interaction across various touchpoints in ecommerce.


Touchpoint Analysis 

Touchpoint analysis is a method to track and assess where and how customers interact with a brand during their buying journey.


eCommerce Glossary

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