Paid Media

Paid Media involves paying for advertising space or promotion to reach a wider audience, including search ads, display ads, social media ads, and sponsored content.

Integrated Marketing

Integrated Marketing combines multiple marketing channels and strategies to deliver a unified and consistent message across all platforms, enhancing brand coherence and effectiveness.

Limit Ad Tracking

Limit Ad Tracking is a privacy feature that allows users to restrict advertisers from collecting and using their data for targeted advertising purposes. 

TVOD (Transactional Video on Demand)

Transactional Video on Demand (TVOD) allows users to pay for individual pieces of content, such as movies or TV episodes, rather than subscribing to an entire service. 

Purchase Frequency

Purchase Frequency measures how often a customer makes a purchase within a specific period, indicating customer loyalty and engagement. 

Click to Install Time

Click to Install Time measures the duration between when a user clicks on an ad and when they install the app, indicating user intent and app performance. 

Mean Absolute Percentage Error

MAPE (Mean Absolute Percentage Error) quantifies a forecasting model's accuracy by showing error as a percentage of actual values, offering a clear view of prediction performance.

Normalized Root Mean Square Error (NRMSE)

NRMSE quantifies the accuracy of a predictive model by normalizing the Root Mean Square Error, making it easier to interpret and compare.

Client Side Tracking

Client-side tracking collects user data directly from their browser, capturing interactions and behaviors for analytics and marketing purposes. 

eCommerce Glossary

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