Cost per click

Cost per click (CPC) is a metric used to measure advertising effectiveness and track online marketing success.

Cost per 2-second video view

Cost per 2-second video view (CPAV) measures how much money you are paying for each 2-second video view in an e-commerce platform.

Cost of Sales

Cost of Sales (COS) is a key operational metric used in ecommerce to measure the total cost associated with selling a product or service.

Cost of Goods Sold

Cost of Goods Sold (COGS) is an accounting metric used to calculate the cost of any goods sold in an ecommerce business.

Click-through rate (CTR)

Click-through rate (CTR) is a metric used in online marketing to measure how many times a user clicks on a specific link or advertisement.

Churn rate

Churn rate is an important metric that helps measure the attrition or customer loss rate within the ecommerce industry over a specific time period.

Cash Flow

Cash Flow is an economic measure of a company's ability to generate and use money. It helps track financial stability, profitability and financial health.

Canceled Orders Rate

Canceled Orders Rate is a metric that tracks the percentage of orders that are canceled compared to the total number of orders placed.

Bounce rate

Bounce rate is an important metric to measure the effectiveness of a website’s overall performance. It is calculated as the percentage of visitors who leave a website after viewing only one page.

eCommerce Glossary

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